CARL FRIEDRICH GAUSS vs EDGAR WIND
I believe radical innovation can only be achieved with different marketing research methods focusing on the outsiders and not on the main target group, i.e. the statistical sample
From ‘An Observation on Method’ by Edgar Wind
A method that fits the small work but not the great has obviously started at the wrong end. … It seems to be a lesson of history that the commonplace may be understood as a reduction of the exceptional, but the exceptional cannot be understood by amplifying the commonplace. Both logically and causally the exceptional is crucial because it introduces (however strange it may sound) the more comprehensive category
